It’s Time to Start Preparing For Christmas 2022!

While it might feel like the last thing you should think about during the hottest months of the year, the Christmas period is only 10 weeks away. The first 7 months went by pretty fast, right? So, this means that savvy business owners will be starting their 2022 festive marketing campaigns now – or at the very least planning them!

There are many compelling reasons why time is of the essence for your Christmas marketing. Not only does it take time to implement your festive marketing strategy, but events worldwide are playing their part in making things more difficult and require more time to get the necessary products/materials in place before the festive period arrives.

Supply Chain Issues = Increased Lead Times

For instance, Brexit complications and the war in Ukraine have caused supply chain issues, leading to extended lead times.  Moreover, the cost of living is going up weekly at present, meaning that people/companies will have less to spend this year, meaning they’re likely to be more discerning about where their cash is spent.

So, whether you’re running a B2B or B2C business, you should be interacting with your clients to determine how best to serve them. This is what the NEXUScpp team is doing as we speak, and there are many ways in which print marketing can convey your messages meaningfully.

Should you be looking to do something different, eye-catching, loyalty-building and revenue-driving this year, now is the time to dig deep into your festive marketing strategy. In this article, we look at some of the options open to you.

A Range of Compelling Print Marketing Choices

When setting your Christmas marketing goals, you should ask yourself what you’re trying to achieve. Obviously, increased sales are the overall objective for most companies, but that’s not the case for everyone. You could want to strengthen customer relationships or create eye-catching promotional materials that make you stand out.

You must always understand who you’re marketing to, as it allows you to create a clearly defined theme and message. Once determined, you must deliver consistent digital and print messaging over all your channels.

So let’s take a look at just some of the ways print can help you your festive marketing strategy succeed:

• Packaging: if you are involved in manufacturing, unique and appealing packaging can truly set your brand apart from the crowd. It also reflects your products’ quality and exclusivity – perfect for this gifting-focused time of year.

• Branded Christmas Cards: Christmas is a time of year for thanking clients for their business and demonstrating how much you value them. They also provide a timely nudge to customers who may not have bought from you in a while, that you still exist.

• Corporate gifts/merchandise: thanks to advances in technology, it’s now possible to print on almost anything. Personalised notebooks, mugs, pens and more can carry your branding while providing a reminder of you on your client’s desk for the whole of 2023!

• Brochures/Leaflets: while the world is digitally obsessed, there’s nothing quite as impactful for retailers as sending out glossy sneak-peek brochures, booklets and leaflets about what you’ll be offering during the festive period.

• Retail Decals & Signage: for those in bricks-and-mortar retail, your print marketing approach can include enticing window decals, signage, and festive decor. This gets your customers in the mood and ready to buy from you!

• Gift Voucher Greetings Cards: should you offer gift vouchers at Christmas time, you’ll a) need to make people aware of them and b) make them look amazing! High-quality store signage and beautifully designed greetings cards can make that happen.

This is just a selection of the possibilities that print marketing can provide for your Christmas marketing efforts. Our Print Wisdom + your ambition can help you get the most out of an often-forgotten medium that offers tangible value that your clients and customers will just love. Be sure to include it in your festive marketing strategy.

Let Us Take Care of Your Christmas Print Marketing

 At NEXUScpp, we are experts in print marketing. We use our Print Wisdom to help you realise your print ambitions for a successful festive period in 2022. All you need to do is get in touch, and we’ll help you get the ball rolling during this pivotal time. Getting started in good time is so important, and that time is now!

We look forward to hearing from you soon.