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3 things to think about now – then make your mark in 2021

In previous blogs, we’ve talked about how quickly Christmas rolls around and it’s now less than  a couple of weeks away.  2020 is virtually finished for those of us in print production and January projects are already well underway. After all, 2021 starts just a week or so after the festive period. If you run any kind of micro business or you are in the creative field, now is the time to put in the groundwork to grow business from the start of the new year. With this in mind, we are looking at some of the key considerations you need to have front of mind to ensure that you do get the sales you need at the start of 2021. So, why don’t you take a break from your Christmas prep to ask yourself a few important questions.


Are You Using the Right Channels?

The first question you need to be asking yourself is whether you’re using the right method to get your message out to the right people. Social media platforms, email marketing, web ads, press ads, direct mail and print are all available to you, so it’s important to know exactly what channels will reach your market or niche and have the biggest impact and it’s not all digital and it’s not all traditional – it’s a mix!


Print based channels are traditional, but not outdated because the fundamentals of good marketing haven’t changed just because the tech has. Print is a significant element of integrated marketing plans – but what sort of print is important to your demographic?

  • Are your audience going to respond better with a series of leaflets or a brochure containing details of your products and services.
  • Do you need a long term, investment piece of print or do you need shorter, frequent campaigns to reflect different needs throughout the year?
  • How does your brand translate across digital and traditional media – are you consistent as well as creative?

 If you don’t have the time or skillset to work through this, then speaking to a print production professional is a great move, as we can help you find those answers and get your ideas down and actioned in good time.


How do I best support my online sales?

The digital marketing world is what everyone seems to think of first these days, but never forget that print is great for supporting online sales, so keep an open mind. Having something we can touch, smell, see and experience is so different from our virtual experiences.

You can add to the online experience by investing in direct mail that is welcomed, targeted, useful and appealing. Incorporating QR codes and using other tech bridges to link up your online experience can really boost engagement. Paper adds another dimension, it is something you want to hold, turn over and come back to time after time – and it’s green.


How can I embrace the physical?

Getting tangible messages in the hands of your customers works. Whether that’s through mail drops or giving them out face-to-face (or facemask-to-facemask) or saying thank you, print marketing is an investment that gives returns over the long term, it keeps on giving value because it is not instantly forgettable.


Plan Now, Reap the Rewards Later

So, while most eyes are currently on Christmas, it certainly does pay to take a look beyond that now and think about how you make the most of those perhaps quieter months that the New Year often brings. By approaching things from all angles with both online and print marketing, you can leave a lasting impression that will lead to interaction and sales.

Just remember to consider all available online and offline channels so that you don’t miss out on potential marketing opportunities. It’s a tricky time for business right now with all the restrictions and lockdowns, but with the right planning, there’s no reason why you can’t have a great start to the New Year.

NEXUScpp believes that print is a vital channel in any integrated marketing strategy and our print production values are all about making sure your brand is seen and understood in the right way, by creating awareness, interest desire and sales! If you want to explore how to blend print into your marketing mix for 2021, let’s have a chat!


Gill Robinson
15th December 2020


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