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2021 – Year of Opportunity? How to achieve marketing success in the New Year

So, Christmas is another month closer and your marketing plans for the festive period should be well underway. And while it might seem counter-intuitive right now, marketing success in 2021 is about having more than half an eye on your New Year plans–now. How can you kickstart Q1? We know so much more than we did this time last year, and we need to use that knowledge well.

COVID has affected all businesses, some gaining, some losing. Pivot and agile have become buzzwords and PR professionals and marketers have had to respond in the same way. Social restrictions that have become the norm this year will be in place at least until Spring, so now it is possible to direct rather than react. Context will be major and needs to be factored into your plans for 2021.


What will your Target Audience Need and Want in the New Year?

Health & wellbeing is likely to be front and centre, becoming as visible as sustainability. This is more than just talk though, that won’t work. You will need functioning processes in place to walk that talk. You will need to have your finger on the pulse of what your customers want so that you can show them you mean what you say. Your marketing communication must reflect the underlying groundswell of opinion of what’s important to them.

This is the time to be talking, really talking, to your customer base, finding their pain points and working on ways to relieve them–empathy is the watch word here. If you have regular interaction with your public on social media platforms, you can leverage this, and ask the questions that will help you guide your digital and print marketing strategies.


Leaning into Industry Trends for 2021

Understanding the current industry trends in your own particular sector is a key factor in generating marketing success. If you want insight into major trends, follow your competition, see what their customers are saying and compare it to what your base is telling you.

You may need to consolidate newer or safer ways to deliver your product or service or adopt more remote working technologies. People will still want what you offer – you just have to think how you’re going to make your products easy to access and continue to be relevant to their needs as they change.


Helping Businesses Achieve Success in 2021

Integrated marketing plans are the way forward. Using every channel that is appropriate to reach your target market hugely enhances the value of your budget. Whatever your print marketing needs, the NEXUScpp team will help deliver a first-class experience for both you and your customers.

The market is sure to fluctuate in the coming months, with the pandemic playing a major role in the way your customers think and act for some time. We are here to help you achieve marketing success for 2021. If you’d like to find out more about us and the print marketing services that we offer, simply head over to and take a look around. Alternatively, if you’d like to speak to a member of our friendly expert team, call us today on 01206 621427 and we’ll be delighted to help in any way we can.

Here’s to continued marketing success throughout the festive period and beyond! We’ll be back again soon. We hope we’ll see you again then.

Gill Robinson
4th November 2020


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