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New Year Plans? Kick start 2023

Making Sure You Hit the Ground Running in 2023

As they say, it’s beginning to look a lot like Christmas, and it would be hard to argue against as we see all the shops bedecked in festive merchandising. It’s also become noticeably colder in recent weeks, too – meaning that in just a few short weeks, Yuletide will be upon us.

For business owners, this is a critical time. You need to ensure that your digital and print marketing strategies are in place and geared towards you having a great start to the new year. There’s effectively a 2-week hiatus for everyone in December, so now is the time to act and kick start 2023!

So come with us now, as we look at some of the factors that you need to consider to make sure your marketing mix is spot on and your message is being heard by those you want to reach. The good news is that with the right approach, anything is possible!

Are You Geared Up For Returns?

If Christmas is the season for gifting, then January is the season for returns, as unwanted gifts get refunded en masse. The question is, are you geared up for those inevitable returns? Does your print merchandising clearly display your returns policy and any Xmas time changes?

With the right messaging in-store and online, you can mitigate a lot of customer issues further down the line, as customers will be well aware of what your rules are over this period. Guess what – every one of these interactions is a chance to sell more, so you need to be ready.

Does Everyone Know About Your January Promotions?

Spreading the word about your January promotions ahead of time is is the way that everyone understands that there are some bargains to be had after Christmas. So your printed display materials need to be shouting about what’s coming soon.

Of course, you may lose one or two earlier sales by promoting your January sales early, but everyone knows it’s coming. Truth is, January is sales time, so it would likely be more surprising that you don’t have promotions running!

What Will Your January Marketing Plans Look Like?

Obviously, not all businesses offer a customer-facing in-store experience. If this is you, have you thought about how you’re going to announce the start of 2023 and reconnect with your base? Personalised messages are a great way to start!

You can send a strong reminder about why you should be their #1 choice. Whether it be via a personalised email or print marketing message that’s mailed out, you can reinforce your USP and your headline offers to keep you front of mind.

NEXUScpp – Here to Help You Soar in 2023!

There’s always a lot to think about as a business owner and it’s something that gets more intense at this time of year. However, don’t stress, as the NEXUScpp team is here to help you with all of your print marketing needs.

Our experience in expertise allows us to meet the needs of our clients, big or small. But time is of the essence, so be sure to get in touch for help with your January print strategy. Our team is ready and waiting to help you kick start 2023.

Thanks for reading. We’ll see you again soon.

Gill Robinson
30th November 2022


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