Launching a Startup? Have you included Print Marketing in your strategy?

Discover which print marketing materials you need when launching a startup business to present the right professional image to potential customers right from the start.

Are you planning to launch a new business in the near future? If you want to avoid becoming part of the roughly 60% of new businesses that fail within the first five years, you must get off to a good start. So make sure you have the right print marketing materials to help you do that.

As great as the digital marketing mix is, it will not cover all your marketing communication bases. You also need something tangible that you can hold in your hand, something that represents your business and can be taken away.  So, come with us now as we examine more closely what print elements you should include in your startup’s marketing mix.

Print Marketing Materials: The essentials

So, when it comes to budgeting for your marketing efforts, which print marketing elements should you invest your money in?

• Business Cards

  – the first touch point of your business, outside of you – sure digital business cards are coming up through the ranks, but there’s no replacing the tangible and personal aspect of that first meeting. That’s why you need to have a stock of well-crafted business cards in your possession representing your brand. That’s not just a logo; that’s colours, textures and finishes too.

•  Events Banners, Leaflets & Merch

  – you will likely be attending events and trade shows in the early months of your new business to spread the word. You need to announce yourself with a bang! which is why you need eye-catching pull-up banners, branded merch’ and other promotional materials. For more insight into what you need for events, check out our blog dedicated to it.

• Data-led Mailshots

  – another effective way to drum up business for your startup is by sending targeted mailshots to addresses across your region. By buying and analysing customer data for specific areas, you can send printed marketing material to those most interested in what you do. High-impact, branded postcards (for example) get your message across very cost effectively.

• Product/Service Brochures

  – there is perhaps no better element to add to your print marketing inventory than a well-crafted product or service brochure. Perfect for tradeshows, point-of-sale material and for mailing to warm leads, they work hard and offer more of your story that will resonate with buyers for longer than you think.

• Vehicle Signage

  – as a newly launched business, you can broadcast your new business on every highway and byway in the UK. With some good magnetic vehicle signs, you can do exactly that. Sure, you could go for a full-on vinyl wrap for your van, but it will cost much more and can’t be moved from vehicle to vehicle.

Print marketing materials are necessary for any modern integrated marketing strategy and while this list is not exhaustive, it will be enough to get you on your way. While online techniques have their own advantages, there are some connections that only print can offer.

Here to Help Your Startup Business Soar!

If you’re looking for some assistance in adding premium quality print marketing materials to complete your marketing mix, contact the NEXUScpp team today.

With many years of expertise, we’re well-placed to supply you with the branded materials that will help your startup to get off to a great start! We will also advise on strategy too – we pay huge attention to that, as you should never print without purpose!

So, do get in touch to discuss how we can help you achieve your business objectives with top-quality print marketing. Until next time, good luck, and be sure to check back in with us again soon.