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Start your Digital and Print Marketing Planning for 2023 Now!

It’s time to start strategising & planning for the New Year. Digital and print marketing plans need concentration and clarity to work hard for you in 2023. It can’t have escaped your notice that the nights are starting to draw in as we move inexorably towards Winter and the end of 2022. With Christmas but eight weeks or so away, your digital and print marketing plans should already be well underway.

However, you know that New Year 2023 is fast approaching, too, right? You’re probably thinking, “What? Already? But as they say, the early bird catches the worm, and it won’t be long until Big Ben returns from its 5-year sabbatical to usher in the new year.

Now is the perfect time to put in the time and effort necessary to ensure you’re prepared for what’s to come. Your marketing mix needs to align with your goals, strategy and budgets to have the best possible chance of success.

Establishing Your New Year Goals

First things first, so you need to determine your goals for 2023. Is your primary aim to expand your market? If so, you might be looking to improve your online presence or provide a better in-person customer experience. Maybe you want to move toward green marketing or give your brand a refresh for the year to come.

Research should play a big part in your approach, too, as you should be attempting to identify untapped sources of customers. Finding out your customers are hanging out where you don’t have a presence is vital, whether online or at local or national events.

Strategies to Reach More Customers

Once you set your goals, it’s time to strategise how to achieve them. Actionable ways need to be identified for you to achieve your objectives. It could be as simple as a website facelift or you need to plan print production for new leaflets, business cards and other giveaways that enhance the customer experience.

Listening to what your followers say on social media gives you a good idea of what your customers are most concerned about. If it’s climate change issues that matter, then reinforce your commitment to eco-issues in your integrated marketing. If it’s value for money because of the cost-of-living crisis, you might want to announce the value you offer.

It’s about getting creative with the content you produce so that you’re seen in in the right space however congested it may be. Whether it’s New Year sale posters for your store  or social ads you need to concentrate on, now’s the time to prepare those digital and print marketing plans, as you can bet your competitors are.

Planning Budgets

All your plans need to be paid for, so an essential part of the equation is ensuring that your available budget for marketing activity is sufficient. You should look for print and digital marketing companies that align with what you have to spend and have efficient processes that meet your expectations.

Your marketing mix will likely include a blend of printed assets and digital strategies that allow you to reach as many customers as possible and carry them through the journey to purchase. With all these considerations to make, the time to start is now.

Ensuring You’re Ready for Success In 2023

Whatever industry or sector you’re in, time is a valuable commodity that shouldn’t be wasted for any reason. So, if you’re looking to boost your profits in the New Year – who isn’t? – and you need expert print marketing assistance, our team is ready and waiting to assist.

At NEXUScpp, our many years of experience in print production, print management and marketing, places us perfectly to meet all your print marketing needs. So, why not get in touch so we can help you make sure you’re ready for success in the New Year?



Gill Robinson
25th October 2022


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