pageping

your print, always understood, let’s talk now
07775 332385

Greening Your Brand: Exploring Sustainable Printing for your Business

In today’s rapidly changing world, businesses are under pressure to become more sustainable, across every aspect of their operations. From energy consumption to waste reduction, every business owner needs to pay close attention to the environmental impact of their processes. However, when it comes to marketing, there’s a common misconception that print is one of the most environmentally unfriendly practices. This couldn’t be further from the truth. In this blog post, NEXUScpp explores sustainability in sustainable printing, debunking the myths that made you think we weren’t the green option—providing easy-to-understand information and how to implement print options in your business.

Yes, we rely on trees, but it doesn’t have the damaging effect you might think.

It is important we address the false belief that print is bad because it consumes trees – before discussing its sustainability. This idea largely stems from the notion that paper production leads to deforestation, which was true once upon a time but a very long time ago.

The print industry has been proactive in promoting sustainability since the 1990s. It is worth noting that paper for print is now almost exclusively sourced from sustainably managed forests, and the paper industry is heavily regulated to ensure that it remains sustainable. More on this later…

Did you know paper can be recycled up to 7 times?

We are all aware of the benefits of recycling paper. However, this is just part of the sustainable paper and sustainable printing process.

It is worth remembering that printed paper can be recycled up to seven times before it loses its structural integrity. Recycling paper – so easy today – results in a reduction in the amount of virgin wood pulp required and lowers processing energy usage. Think about this in packaging as well as promotional print.

Paper’s true energy footprint and environmental impact depends on how much it is used throughout its life cycle, encourage recycling whenever you can.

Apply your marketing strategy to print less. 

Effective sustainable print marketing today, isn’t about producing a large quantity of materials but rather about the strength of your strategy and the quality of your targeting.

By selecting and planning your format, finishes, messaging, papers, and distribution carefully, you can better target your audience and prevent reprinting by strategically organizing your print materials.

Making sure your print materials match your product, service, and brand is the best way to avoid producing too many printed items.

Here today, gone tomorrow – or here to stay?

 As internet and social media usage continues to grow, so does the overall energy consumption and associated carbon emissions. And attention spans on social media are measured in seconds – email marketing and web browsing only slightly longer!

Remember, the longer your message stays in front of your audience (that’s about 3 weeks for a maildrop, and months and years for brochures and books) the more valuable it’ll be for your bottom line and the planet.

When deciding what print format to go for, it’s important to consider how long you want it to last. Are you looking for something that’ll be around for a while or just for a one-time thing?

These considerations will help you determine what options are best for you. And we’re here to help you every step of the way! Remember: ANY marketing (not just print) is only expensive when not executed properly.

While we’re here, think, proof, and proof again.

Unlike digital, those typos are permanent!

And yes, of course, mistakes happen – but those mistakes can be costly when it comes to print.

At NEXUScpp, we take pride in being more than ‘just’ print consultants and managers – we are also skilled marketers.

So, while you’re considering your next step – pause – does the tone of the whole piece reflect your brand accurately – that’s copy, graphics, imagery, paper – all together? You’ve often heard us talk about brand guardianship, but this is also an integral part of creating effective print.

If you struggle with positioning or creating your content or simply don’t want to do it, we are happy to offer our advice and assistance.

It is essential to remember that the proofing and approval process is in place for a reason. As the client, you have the final say, not us, not the printer, you! So, it’s crucial that you thoroughly review and double-check everything before signing off for print. What a waste to have to reprint because you rushed this stage.

Choosing sustainable print materials 

As we already mentioned, the print industry has been at the forefront of sustainability efforts for quite some time. Since the early 1990s, there have been worldwide measures to ensure that commercial papers are sourced from managed, sustainable forests, meaning that they are harvested and replanted.

If you want to enhance your environmentally friendly reputation significantly, choose recycled paper or virgin paper from a sustainable source and consider carbon offset programmes. However, a word of caution is necessary when relying solely on offsetting measures to mitigate your carbon footprint, don’t just shift the problem eslewhere, emission reduction efforts are the best way to achieve meaningful and lasting sustainability outcomes.

Nowadays, many excellent paper options are available in the market, and we are always available to guide you through selecting the ideal paper or board for your project.

If you are considering packaging, we can also explore biodegradable and compostable bioplastics.

Don’t forget the process can be green too.

We have previously discussed the use of eco-friendly and recycled papers, and it’s important to note that most printing processes in the UK today are also environmentally friendly. Print houses typically recycle most of their raw materials, and many have adopted solar-assisted power and water treatment plants.

Digital printing is a newer form of printing that doesn’t require a printing plate to transfer the image. This process produces significantly less paper waste compared to long run printing methods. Over the past few years, digital printing has evolved considerably with some great effects now possible, and it is ideal for small, targeted, print runs.

When it comes to day-today commercial printing (offset litho) vegetable oil-based inks that utilise linseed, cottonseed and soy are used. These inks are much more environmentally friendly than their carbon-based counterparts used to be and have been commonly used in commercial printing for many years. The waste from these inks, made from 100% natural elements, can be easily repurposed.

The printing plates used in litho printing are made from very light aluminium and are constantly recycled. All the paper used for preparation during these longer print runs is also recycled. As we said before, printed paper can be recycled up to 7 times before becoming biodegradable.

Can my event be sustainable too?

We help a lot of businesses with events, and events can mean A LOT of print. Again, there are ways to save money and tips and tricks that mean you don’t have to reprint each time you promote your business or hold your event.

For example,

At NEXUScpp, we’re committed to providing our customers with the best marketing and print management services while upholding sustainable practices.

As we continue to push for more sustainability across all facets of life, we should all think more critically about our choices to reduce environmental impact, including our sustainable printing practices.

Join us in making conscious decisions that contribute to a greener future while still achieving your business goals.




Gill Robinson
8th September 2023

Tweet
Share

Love what we print. Love how we print.

Get in touch
for a first class print experience

Let's Go
TermsPrivacyCookies
Created with by PAGE