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Christmas is Coming: How Smart Festive Print Marketing Wins Early Shoppers

The festive season might feel a way off yet, but your customers are already thinking about it.

Research shows shoppers are starting their Christmas shopping earlier and, in 2025, they’re also planning to spend more – particularly on gifts and festive food. That creates a big opportunity for brands. And it also means the competition for attention kicks off sooner, and it’s noisier than ever.

This is where print shines.

When inboxes are overflowing and social media feels saturated, print lands directly in your customer’s hands. It’s tactile, memorable, and trusted, and with our Print Wisdom® approach — where strategy meets production know-how — your festive campaigns don’t just look good, they work hard.

Here are 12 practical festive print ideas designed to help you cut through the Christmas noise, capture early spend, and give your audience something worth holding onto.

Early Engagement

1. VIP postcards for loyal customers
Start early by rewarding loyalty. A beautifully produced postcard with an exclusive early-bird offer feels like a genuine thank-you and sets the tone for the season ahead.

2. Mini-catalogues with QR-linked bundles
Keep it short, simple, and shoppable. A compact catalogue with QR codes linking directly to festive bundles makes it easy for customers to browse and buy straight away.

3. Personalised discount codes on mailers
With variable data printing, you can tailor offers to individuals. It feels personal, increases engagement, and drives measurable response.

High-Impact Formats

4. Foil-accented gift guides (that still post efficiently)
A touch of foil or spot UV adds sparkle without breaking postal machinability rules. We help balance impact with practicality, so your guide feels premium without hidden costs.

5. Origami folds and clever formats
Sometimes the format itself does the talking. A playful fold or unexpected reveal makes your piece irresistible to open, and harder to ignore.

6. Limited-edition posters or art cards
Go beyond selling. Give customers something they’ll want to keep, whether it’s a recipe card, festive artwork, or a pop-out decoration that doubles as brand recall.

Location-Led Campaigns

7. Door drops near click-and-collect hubs
Targeting matters. Placing door drops around collection points or retail hubs captures shoppers where they’re already making decisions.

8. Inserts in local newspapers
It’s an old favourite for a reason. Inserts land straight into homes with minimal waste and give your festive offers a trusted, community presence.

Loyalty & Fulfilment Touchpoints

9. Branded inserts in shipped parcels
If you’re already sending parcels, use that moment. A festive insert with a refer-a-friend code or QR link to a Christmas collection keeps the conversation going.

10. Thank you notes with a personal touch
Handwritten elements or notes printed on textured stock add warmth. It shows thoughtfulness, even when scaled cleverly with handwriting-style fonts.

Sustainable Print

11. FSC-certified stocks and recyclable finishes
Most Christmas print can be produced sustainably. FSC-approved paper and vegetable-based inks give your campaign eco-credentials without sacrificing quality.

12. Tell your sustainability story
Don’t keep quiet about the good you’re doing– share your eco efforts in your print. Customers want to know, and it builds trust at a time when they’re making thoughtful purchases.

How Print Wisdom® Makes It Work

Print Wisdom® is the difference between “just print” and print that performs.

Strategy: Pinpoint the right audience and land in their homes at the right time. For festive print campaigns, late October into early November is prime time.

This blend of strategy and detail is what helps your campaign stand out, stretch your budget, and deliver results.

Wrapping Things Up

Your customers are ready to spend. The question is – will they be spending with you?

Print remains one of the most trusted and effective ways to connect in the run-up to Christmas. When it’s done with intention and Print Wisdom®, it doesn’t just look beautiful, it lands with impact, at exactly the right time.

If you’d like to make your festive print campaign both brilliant and budget-smart, we’d love to talk, so get in touch.




Gill Robinson
3rd October 2025

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