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    The Psychology of Colour in Print Marketing: Influencing Emotions and Behaviours

    15th November 2024

    Whether you’re a solopreneur or part of a larger business, understanding the psychology of colour can give you an edge in creating effective marketing materials.  Colour has a powerful subconscious […]

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    Beyond Brochures: Innovative Print Marketing Ideas for Small Businesses

    11th October 2024

    Beyond Brochures: Innovative Print Marketing Ideas for Small Businesses When it comes to print marketing ideas, many small businesses often rely on traditional brochures or flyers. And while these are […]

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    Effective Event Promotion: Supercharge Your Event Engagement with Print Marketing

    24th August 2024

    Surprising news for some: effective event promotion, using the timeless power of print, is very much evident right now.  Did you know, it’s a very versatile tool for strengthening engagement […]

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    What is Print Wisdom?

    7th June 2024

    What is Print Wisdom from NEXUScpp? Print Wisdom –TM PENDING- is the accumulated knowledge, insights, and best practices associated with print marketing and production. It embraces a deep understanding, gained over […]

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    Green Printing: Balancing Eco-Friendly Practices in Marketing Campaigns

    11th April 2024

    At NEXUScpp, we’re all about harmonising effective marketing strategies with environmental responsibility. In today’s conscientious marketplace, consumers are increasingly tuned into the ecological consequences of their purchasing decisions. That’s why […]

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    The Mysteries of Print Production: Boss the printing process

    20th February 2024

    In today’s digital age, print often takes a backseat to digital marketing strategies, but dismissing print would be a mistake. While digital techniques have many advantages, print marketing offers unique […]

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    How to decode 2023 and build a powerful 2024 marketing strategy

    20th December 2023

    As we approach a new year, it’s crucial for businesses to decode the outcomes of their 2023 marketing efforts, laying the groundwork for a robust 2024 Marketing Strategy. In this […]

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    Greening Your Brand: Exploring Sustainable Printing for your Business

    8th September 2023

    In today’s rapidly changing world, businesses are under pressure to become more sustainable, across every aspect of their operations. From energy consumption to waste reduction, every business owner needs to […]

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    Brand Consistency in Print Marketing: Maximising Impact and Trust

    26th June 2023

    When it comes to promoting your business, branding plays a pivotal role. It’s not just about sharing key details with potential customers; it’s about setting yourself apart from the competition. […]

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    The Power of Print – a must for PR Professionals

    26th May 2023

    As PR professionals, you must stay on top of the latest marketing trends to provide your clients with effective, timely campaigns. Print marketing remains highly effective in reaching and engaging […]

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    Launching a Startup? Have you included Print Marketing in your strategy?

    4th April 2023

    Discover which print marketing materials you need when launching a startup business to present the right professional image to potential customers right from the start. Are you planning to launch a […]

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    The Print Marketing Collateral You Need For Your Event Stand

    26th February 2023

    Planning a stand at a show or event? Then you need the right print marketing collateral. Here we look at what you need to stand out amongst the noise!  Print […]

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    Why Should You Use a Print Marketing Specialist in 2023?

    1st February 2023

    Why Should You Use a Print Marketing Specialist in 2023? There’s a tendency these days for business owners to focus entirely on online marketing, not seeing the highly potent option of […]

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    2022 – How did your marketing plans perform last year?

    13th January 2023

    2022 – How Did Your Marketing Go Last Year? Phew! we have completed another long and challenging year and the first full week of business in 2023. We hope that […]

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    New Year Plans? Kick start 2023

    30th November 2022

    Making Sure You Hit the Ground Running in 2023 As they say, it’s beginning to look a lot like Christmas, and it would be hard to argue against as we […]

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    Start your Digital and Print Marketing Planning for 2023 Now!

    25th October 2022

    It’s time to start strategising & planning for the New Year. Digital and print marketing plans need concentration and clarity to work hard for you in 2023. It can’t have […]

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    Is Your Business Poised & Ready For Christmas 2022?

    30th September 2022

    While the kids might only have just gone back to school and the leaves are only just starting to turn to their autumnal shades of yellow and brown, businesses up […]

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    It’s Time to Start Preparing For Christmas 2022!

    22nd August 2022

    While it might feel like the last thing you should think about during the hottest months of the year, the Christmas period is only 10 weeks away. The first 7 […]

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    Marketing Fine Art: Using print to promote Artists & Galleries

    25th July 2022

    Print Marketing for Fine Art works! At NEXUScpp, we work with many different types of companies, meeting their print marketing requirements, and one of the primary sectors we cover is artists […]

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    Why does Brand Guardianship matter?

    27th June 2022

    Why does Brand Guardianship matter? Simple – it makes businesses better. Hello and welcome to the latest NEXUScpp blog – we hope that it finds you in fine fettle and […]

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    Influencer Marketing – how print works hard in this channel!

    25th May 2022

    Why you should consider print in Influencer Marketing and how small can be so effective. In recent years, the explosion of social media platforms has given rise to the development […]

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    Print Marketing Key to Success as We Emerge from Covid-19

    21st March 2022

    Print Marketing Key to Success as we emerge from Covid-19 So, we’re starting to see the light at the end of the tunnel where Covid-19 is concerned, with all self-isolation […]

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    Integrated Marketing Spoiler: It Isn’t Just For the Big Boys

    22nd February 2022

    Spoiler: Integrated Marketing Isn’t Just For the Big Boys Today we’re talking about the importance of a consistent marketing approach for smaller businesses and how an integrated marketing strategy can […]

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    Why Using a Specialist Print Manager is a Savvy Move

    25th January 2022

    Why Using a Specialist Print Manager is a Savvy Move Here we are in a brand new year and we’re back with another blog to usher in 2022, which is […]

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    Holistic Marketing; Why It’s Important For Your Business

    16th December 2021

    Holistic marketing is all the rage these days and for good reason, which is what we’ll be looking at this month. The bulk of your business strategies should be in […]

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    New Year Thinking: What Are the Big Themes For 2022?

    18th November 2021

    2021 is hurtling by at a rate of knots and believe it or not, it’s time for business owners to be thinking hard about 2022 marketing plans Sure, there are big […]

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    Blog

    Action your Christmas marketing plans now! Avoid the queues!

    7th October 2021

    In part two of our ‘Thinking About Christmas’ series, we look further at the things that you need to consider when putting your Christmas marketing plans into action. What you […]

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    Christmas marketing for 2021 – time to get started

    10th August 2021

    The sun is shining (ish!) and the Great British summer is in full swing. It may seem far too early to start thinking about the ‘C’ word, but in reality […]

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    Sustainable Print Marketing: Here’s to Successful and Very Green Print!

    7th July 2021

    Sustainable print has been around for decades – we have talked about this before!  So now we’re all so very aware of the negative impact humans are having on the planet. […]

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    Blog

    Fine Art Print. How lessons learned in this niche influence my print consultancy

    4th June 2021

    High-end, beautifully produced fine art print catalogues are essential marketing tools when selling high worth, items through galleries and auctions. Easily carried and easily shared, they allow individuals to enjoy […]

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