Planning a stand at a show or event? Then you need the right print marketing collateral. Here we look at what you need to stand out amongst the noise!
Print marketing is even more relevant now than before, despite the development of the internet and the possibilities it continues to bring. Whether you’re looking to attract customers to a bricks-and-mortar store or round out your marketing mix. You can offer something tangible that can be held in the hand and provide a connection that digital marketing techniques just can’t match.
You only have to look at the world of events – those commercial get-togethers at which you typically get to see hundreds of businesses purchasing stands to advertise their wares – to see the continuing relevance of print. Print marketing collateral is everywhere at these kinds of events. In fact, it’s pretty much mandatory for anyone wanting to catch the eye of passersby.
Which print marketing material should you bring?
The task of choosing the right print marketing collateral to bring when building a stand at an event or trade show will largely depend on; a) your budget and b) your goals. At least, you will want to bring handfuls of printed business cards, a great-looking banner, and printed sales brochures. However, that’s the basics covered …
Other print materials you should think about bringing include…
- Promotional materials – by offering free promotional gifts to those who visit your show stand, you will advertise your business way after the event has finished. Adorned with your logo and brand colours, bags, pens, and keychains are practical things that people will use again and again and keep your company front of mind for longer than you might imagine; we call these ‘takeaways’
- Business Postcards – a great way to get lots of visitors at the event is to add more print marketing into the mix. Send out some printed business postcards in the lead-up to the show, and you’ll help to drive people your way, particularly if you add a strong call to action like “Come see us to register for our free prize draw”.
- Loyalty Cards – the aim here is to have further conversations with people after the show ends. By giving out well-designed loyalty cards that offer an incentive (such as a small discount), you can give visitors a compelling reason to reach out to you in the days after the event.
- Order Forms – having customer order forms on you at your event will mean that you’re ready to make the most of the opportunity when someone wants to buy right there. You don’t want to lose a sale because of it, so think ahead of all the good things that might happen and be prepared.
NEXUScpp – Making Your Event a Roaring Success
When you exhibit at a trade show or event, the small details can mean the difference between success and failure, so make sure you’re fully stocked with all the relevant print marketing materials. Every piece of collateral must have a purpose, and each part contributing to you getting the interaction and business you deserve.
So, if you need help to get your event experiences motoring, don’t hesitate to contact the NEXUScpp team today. With years of experience in the field, we can help you add high-quality print that fits right into your integrated marketing mix. Want to support your eventing goals with relevant printed materials that boost your competitive advantage – start leveraging it today!
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