Royal Mail’s 2025 Changes: How Print Wisdom® Keeps Your Mailings on Track

As we move into one of the busiest months of the year, with final campaigns of 2025, Christmas activity, and early planning for 2026, one thing has become clear…

Royal Mail’s changes earlier this year have reshaped how marketing departments need to plan.

The new staggered second-class delivery model, along with band changes and revised costs for many size formats that were introduced in the 2025 Business Price Guide, have affected timings, budgets, and production schedules right across the industry.

Many marketing teams have already felt the pinch with mailings that needed more lead time, formats that drifted into higher price bands, and campaigns that needed adjusting on the fly.

But now these changes are firmly embedded, this is the time to recalibrate and set up a better schedule for the months ahead.

And this is where our Print Wisdom® supports you.

The End-of-Year Challenges Marketers Are Now Facing

Tighter timelines

Christmas campaigns need to go out earlier than usual this year, and that pattern will repeat next year unless, of course, Royal Mail changes things again. It’s safe to say, the luxury of last-minute mailings just isn’t there anymore.

Budget pressure

The June 2025 price changes have already squeezed many Marketing budgets. Every format, every gram of weight, every finish now needs to work harder.

ROI demands

With 2026 planning underway, management and clients want proof that mail still performs – and it does – but only if timings, formats, data, and delivery windows all align.

Hence why our Print Wisdom® matters even more now than it did six-months ago.

How Print Wisdom® Helps You Stay in Control

Strategy: rebuilding your campaign rhythm

We’ll help you bring activity forward, map new in-home windows and avoid the delivery bottlenecks that hit in November and December every year.

Preparation for Christmas 2025 has taught many Marketing teams a tough lesson: the earlier you map your schedule, the smoother the delivery.

Format choice: staying inside the right price bands

Royal Mail’s June changes nudged a lot of common formats into higher brackets. We’ll help you choose designs, weights and sizes that look great and stay cost-effective, especially across peak season.

Data integrity: reducing waste and speeding delivery

Clean data, barcodes, correct addressing, and segmentation help your mail flow through Royal Mail’s network with greater speed. When second-class delivery is already staggered, this makes a real difference.

Production agility: building in buffers, not panic

Printers are feeling the same pressure this Christmas. With Print Wisdom®, we help you book slots early, build contingency, and keep your campaigns moving even when schedules tighten.

Our Print Wisdom® helps you stay confident heading into 2026.

Your November–December Checklist

If you’re a marketer, here’s a practical set of actions you can take right now:

• Review how this year’s postal model has affected your festive timelines
• Check all formats for 2026 against the latest price bands
• Lock in your Q1 print slots early to avoid the post-Christmas squeeze
• Use hybrid timing (a mix of first and second class) for campaigns where timing is critical
• Refresh your data – clean lists help with cost and speed
• Revisit sustainability options as a brand differentiator going into the new year

Any small adjustments you can make now, prevent bigger issues down the line.

Without doubt, mail still remains one of the highest-ROI and most trusted channels available to marketers, and with our Print Wisdom®, we make sure you stay in control, cost-effective, and your campaigns land exactly when they’re meant to this Christmas, at year-end, into next year, and beyond.

If you’d like our support reviewing your print plans for early 2026 get in touch – we’d love to help you map out a smoother, stronger print marketing campaign for the year ahead.